Streaming Companies Battle for Spanish-Language Sports Rights to Captivate the Thriving
FIFA Men’s World Cup Streaming platforms are hunting rights to live sports in order to increase their audience. More often, these viewers are viewing in Spanish. Companies in the media industry that are already focused on Hispanic audiences, like TelevisaUnivision and the nascent Canela Media, are bulking in content and rights to sports, and traditional … Continue reading Streaming Companies Battle for Spanish-Language Sports Rights to Captivate the Thriving
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